You’re on Twitter and you’re active. That’s great. It does not, however, mean that you can abandon your blog for this brave new world of micro-blogging. Here’s why you need to keep your regular blog up and running.

First, you’re getting different audiences. Your blog is capable of generating search engine traffic in ways that your Tweets aren’t. You also probably have some RSS subscribers and daily readers who may not have an interest in Twitter. You can’t kiss a good chunk of your readership and potential traffic goodbye by quitting on your blog.

Second, your blog offers more flexibility. You can handle denser subject matter because you don’t have that 140 character limit to deal with. There are things you can address and statements you can make with a blog that just aren’t going to happen with Twitter.

Third, we know what blogging can do. We’re still learning what being an active Twitter user is capable of generating. You started blogging for a reason, right? That reason was based on evidence about what blogging can accomplish. Unless you know something the rest of us don’t, there’s no reason to think that Twitter is going to capture those same advantages.

Feel free to Tweet away, but don’t give up on your blog in the process.

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