Here’s something you should know about the average Twitter user if you’re in the Internet marketing business: The run-of-the-mill member of the Twitter community doesn’t like you very much.

Sorry, but it’s true. And who can blame those folks for feeling that way? They’ve seen their completely legit, commerce-free social networking venue attacked by some of the lousiest spammers in history.

You have the guys with the direct messages featuring affiliate links. You have the robot accounts that work around the clock pounding anyone who was silly enough to follow with link after link after link. You have goons who self-promote to the point of nausea, balancing self-congratulatory Tweets with their sales page links. Ick.

So, unless you’re marketing to other marketers via Twitter, you are going to have to come up with a much better and far more trustworthy approach than the spammers and clowns who’ve already started to poison the pond.

That’s the bad news. The good news is that it’s very possible to do just that. If you’re using Twitter the “right” way, you can overcome a built-in bias against marketers.

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