Many people don’t like the “personal” aspect of Twitter. They can see the advantage of creating a good social network for the sake of exchanging industry-relevant information, good links, etc., but they don’t really believe that those little “slice of life” Tweets are very valuable.

If that describes you, it might be time to adjust your thinking a little bit. They call it “social” networking for a reason. There really is a social aspect to the whole thing.

Twitter works because people want to make connections with other people. As such, a human component to your participation is actually going to make you more enjoyable to follow for many people. It also gives you a “flesh and blood” persona that is more magnetic than that of an automaton posting a series of links.

You don’t need to tell the world every random thought you’re having or to go into detail about the way that hole in your sock right above your big toe is bugging you.

However, it is a good idea to “round out” your self-portrait with some less professional and more personal Tweets. Let people get to know you. Be social!

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