Have you really looked at your list of Twitter followers lately? If you have, you probably know that feeling. You see someone on the list of those you’re following and you have no idea whatsoever why they made the cut.

Sometimes, you must cull your list. Not only will that help control the “noise” in your Twitter stream, it will also help in other ways.

First, it helps keep Twitter clean. Following bad accounts, dead accounts, spammers and bots only encourages aberrant behavior. Cut the bad guys loose and send a message.

Second, it provides a service to those who follow you. Your followers may look to the list of people upon whom you’re keeping tabs as a guide to whom they should follow. Following someone is sort of like endorsing them. If you’re making bad recommendations, it can’t help your standing.

Take some time to occasionally clean your Twitter house. You might have followed someone on a lark or because it looked like he or she would be a nice fit for your network. If they aren’t contributing, however, there’s no reason to prolong the “relationship”.


Twitter Marketing Secrets

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